I Don’t Design Screens. 

I Design Outcomes.

Welcome to my selected case studies. In each study, I try to find the right balance of information regarding business goals and desired outcomes and my approach to each problem. For the sake of readability, I do not include the entirety of any project, merely a peek into it. If you would like further details on the work performed, please contact me.


The Intranet Nobody Could Use
Chris Freitag Chris Freitag

The Intranet Nobody Could Use

Organizations See Themselves. Users Just Need to Work.

I find the gap between how an organization sees itself and how the people inside it actually experience it. Then I close that gap in a way that makes both sides feel understood.

That instinct, to start with behavior and not assumptions, has followed me into every project since. It doesn't matter if the problem is a company intranet, a SaaS platform, or a loan processing workflow. The question is always the same. What are people actually trying to do?

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